Making Red Cross a Brand

Pop-up installation Rotes-Kreuz-Laden Charlottenburg, Berlin 2017

As part of the artist dis-placement residency at the Red Cross, Jan van Esch collaborated with Mia Sommerfeld and Sarah Maier on ‘Making Red Cross a label’. Two young design students from Berlin UdK fashion department created from Red Cross garments donations. From the piles of plastic bags, they picked a selection of second-hand clothes and accessories to create a fashion editorial together with photographer Amiee Oh.

Concept: Mia Alvizuri Sommerfeld/ Sarah Maier
Photographer: Amiee Oh
Models: Laura Talkenberg/ Mina Bonakdar
Curator / Initiator: Jan van Esch as part of the artist displacement project at ZK/U